Vol. 2 No. 1: June (2025)

Articles

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  Transforming Tourism Services: The Influence of Artificial Intelligence on Travelers’ Experience

  Noraihan Mohamad, Ahmad Pitra, Wan Zokhri Wan Idris

  1-16

  • Abstract views: 165
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  A Systematic Literature Review on Digital Technology and Automation Innovation in the Food and Beverage Industry: Enhancing Service Efficiency and Customer Experience

  Mohd Zool Fadli Ibrahim, Joesri Mohamad Saber, Raja Iskandar Putera Raja Mustapha, Khairil Anuar Bahari, Nonny Aji Sunaryo

  17-35

  • Abstract views: 291
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  Service Innovation and Its Impact on Customer Satisfaction and Business Performance in the Hospitality Industry: A Systematic Literature Review

  Fadhlina Mahat, Joesri Mohamad Saber, Nonny Aji Sunaryo, Khairil Anuar Bahari, Azlan Salim, Mastura Abdul Ghani

  36-49

  • Abstract views: 233
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  Covid-19 Affect the Behaviour of Tourist In Kuala Lumpur Area

  Guan Tick Ang , Siew Har, Chris Ong

  50-61

  • Abstract views: 73
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  Knowledge and Perception of Indigenous-Inspired Spa among Entrepreneurial Undergraduate Students at Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan

  Nor Dalila Marican, Mohd Hakam Nazir, Hasif Rafidee Hasbollah

  62-70

  • Abstract views: 57
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  Leading Green Innovation to Enhance the Environmental Performance of Malaysian Hotels

  Rasidah Hamid, Mohd Hanafi Azman Ong, Siti Zuraini Ramley Alan

  71-89

  • Abstract views: 74
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