Vol. 2 No. 1: June (2025)

View Vol. 2 No. 1: June (2025)

EDITOR'S CHOICE

Transforming Tourism Services: The Influence of Artificial Intelligence on Travelers’ Experience

Noraihan Mohamad, Ahmad Pitra, Wan Zokhri Wan Idris

Published: 2025-06-30

Articles

  • Transforming Tourism Services: The Influence of Artificial Intelligence on Travelers’ Experience

    Noraihan Mohamad, Ahmad Pitra, Wan Zokhri Wan Idris
    1-16
    DOI: https://doi.org/10.37934/sijfthm.2.1.116

  • A Systematic Literature Review on Digital Technology and Automation Innovation in the Food and Beverage Industry: Enhancing Service Efficiency and Customer Experience

    Mohd Zool Fadli Ibrahim, Joesri Mohamad Saber, Raja Iskandar Putera Raja Mustapha, Khairil Anuar Bahari, Nonny Aji Sunaryo
    17-35
    DOI: https://doi.org/10.37934/sijfthm.2.1.1735

  • Service Innovation and Its Impact on Customer Satisfaction and Business Performance in the Hospitality Industry: A Systematic Literature Review

    Fadhlina Mahat, Joesri Mohamad Saber, Nonny Aji Sunaryo, Khairil Anuar Bahari, Azlan Salim, Mastura Abdul Ghani
    36-49
    DOI: https://doi.org/10.37934/sijfthm.2.1.3649

  • Covid-19 Affect the Behaviour of Tourist In Kuala Lumpur Area

    Guan Tick Ang , Siew Har, Chris Ong
    50-61
    DOI: https://doi.org/10.37934/sijfthm.2.1.5061

  • Knowledge and Perception of Indigenous-Inspired Spa among Entrepreneurial Undergraduate Students at Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan

    Nor Dalila Marican, Mohd Hakam Nazir, Hasif Rafidee Hasbollah
    62-70
    DOI: https://doi.org/10.37934/sijfthm.2.1.6270

  • Leading Green Innovation to Enhance the Environmental Performance of Malaysian Hotels

    Rasidah Hamid, Mohd Hanafi Azman Ong, Siti Zuraini Ramley Alan
    71-89
    DOI: https://doi.org/10.37934/sijfthm.2.1.7189