Earth Voyage Thaharah Kit: A New Innovation Tools for Muslim Friendly Traveler

Abstract

The research aimed to develop the Earth Voyage Thaharah Kit, a Muslim-friendly and eco-conscious travel kit. This study aims to identify the PMKu students and staff preferences whether they use Muslim-friendly products or not as well as encourage them to use organic products. A quantitative approach was employed and a survey using questionnaires consisting of 65 respondents of students and staff in Politeknik METrO Kuantan were distributed to gather insights on user preferences and product effectiveness. The questionnaires comprised four sections: demographic profile, knowledge of Muslim-friendly products, user’s preferences, and feedback on the product’s usefulness and sustainability. The products consist of essential travel items for Muslim travelers, including natural body lemon soap, travel-sized deodorant, siwak, room freshener, and a foldable sajada bag. The analysis yielded a Cronbach’s Alpha value of 0.933 based on 26 items, indicating an excellent level of reliability and suggesting that the items used in the instrument are highly consistent in measuring the feedback of respondents. Analysis on knowledge about Muslim-friendly products among gender and age show that females with the age of 18-28 years old were more knowledgeable on these products. In addition, the analysis on respondent’s preferences toward quality, price, durability, Islamic attribute and Muslim-friendly attribute shows that the highest mean score was quality of the products (4.34) and the lowest was the durability of the products (4.07). Overall, the highest-rated attribute was Quality (mean = 4.34), followed closely by Muslim-Friendly (4.31) and Islamic Attributes (4.30). Although Price (4.10) and Durability (4.07) were rated slightly lower, they were still viewed positively by the respondents. This suggests that respondents prioritize product quality and religious compatibility when evaluating such products, while also considering practical aspects like price and durability. Thus, it shows that this product successfully addresses the essential hygiene and needs of Muslim travelers such as body lemon soap, deodorant, siwak, a room freshener, and a sajada bag into a compact kit. In conclusion, the objectives of this study were achieved in order to encourage students and staff of PMKu to use Muslim friendly and organic products while traveling abroad.