Emerging Technologies in Hotels and Restaurants

Abstract

In Industry 4.0, the emerging trends including artificial intelligence (AI), virtual reality (VR), augmented reality (AR) and mobile applications the way of interacting with the customer in hotels and restaurants have changed completely. These technologies can impact the customer experience, operational efficiency, customer engagement and interaction, data collection and analysis. Theoretical frameworks including the Technology Acceptance Model, Customer Relationship Management Theory and Experience Economy Theory are utilized to understand how these innovations influence business operations and strategies. Despite the high initial implementation cost, these technologies offer long-term cost reductions and competitive advantages. This paper highlights the emerging technologies used in hotels and restaurants, theories that will shape the use of these technologies and the impacts of the emerging technologies.