Empowering Urban Communities through Social Entrepreneurship: Insights from University-Community-based Creative Arts Project

Abstract

B40 urban communities in Malaysia, especially those in public housing projects (PPR), often have limited access to structured training and entrepreneurial opportunities that could improve their livelihoods. Social entrepreneurship has been recognized as a viable way to empower such communities by combining skills development with income- generating opportunities. In this context, universities and libraries can play a transformative role as partners in providing inclusive, lifelong learning opportunities and promoting community resilience. This article explores the outcomes of a joint college- community initiative, the Library X-Change Hub, which used creative arts as a medium for social entrepreneurship to empower the residents of B40 in Kuala Lumpur. The project was conducted between February and October 2025 and involved two workshops: Felting Fabric and Paper Quilling. The participants were primarily women (95%) from various age groups, with the majority of B40 residing in the PPR communities. Data was collected using questionnaires and feedback from participants. The results show that creative skills have improved, self-confidence has increased and awareness of entrepreneurship has been raised. The feedback reflected a high level of satisfaction and a desire for an extension of the workshop duration. By equipping participants with creative skills and entrepreneurial awareness, the initiative contributes to SDG 4 (Quality Education) by providing accessible, lifelong learning opportunities beyond formal schooling. At the same time, by strengthening community cohesion and creating spaces where knowledge and innovation are shared, the program supports SDG 11 (Sustainable Cities and Communities) by promoting inclusive, resilient urban communities.