UTBloom: Simpur

Abstract

Functional sculpture is the combination of both practical application and aesthetic value in the sculpture. To design a concept of functional sculpture that represents Universiti Teknologi Brunei’s values, School of Design (Sde) ethos, and Melayu Islam Beraja (MIB) requires extensive research and analysis on the subject itself. A survey was also conducted to gather public feedback and opinion regarding the functional sculpture for UTB’s Sde. The design evaluation of the Pugh Methods and House of Quality (HoQ) was used to select the final concept and guide development. The outcome of the final design of UTB’s SDe functional sculpture is a combination of the semiotic symbolism of UTB’s SDe and Brunei’s national flower, Simpur, which is named UTBloom: Simpur.