Building a Cultural and Creative Platform to Guide Regional Cultural Consumption-Northeast China as an Example

Liu  Yang; Rusmadiah Anwar; Verly Veto  Vermol; Li Sihan

doi:10.37934/sijcad.3.1.1630b

Authors

Liu Yang College of Creative Art, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
Rusmadiah Anwar National Design Centre, College of Creative Art, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
Verly Veto Vermol National Design Centre, College of Creative Art, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
Li Sihan Heilongjiang University of Finance and Economics, Harbin, Heilongjiang Province, China

DOI:

https://doi.org/10.37934/sijcad.3.1.1630b

Keywords:

Cultural creative product, talent cultivation, local economy, economic development

Abstract

Cultural and creative industries have emerged as a significant driver of economic growth, valued for their intellectual capital and low environmental impact. The rapid expansion of this industry necessitates the cultivation of skilled professionals to ensure sustainable development. Universities play a crucial role in fostering creative talents, generating high-quality research, and facilitating the transformation of knowledge into marketable innovations. Given their unparalleled resource integration capabilities, universities are well-positioned to establish research platforms that connect academia, industry, and policy-making. This paper explores the necessity of constructing a university-based cultural and creative industry research platform, emphasizing the "industry-university-research" integration model to enhance knowledge application, innovation, and commercialization in cultural and creative industries.