Customizing Style: A Web-Based Platform for Personal Fashion Recommendation

Abstract

The Online Fashion Stylist Website is a user-friendly and highly accessible digital platform that enables personalized, co-created fashion solutions. This innovative platform is designed to assist customers in easily discovering, customizing, and purchasing fashion outfits tailored to their unique physical attributes and styling preferences, while keeping them updated with the latest styling trends. Utilizing advanced modular web design, the application captures and processes multi-dimensional customer details—such as skin tone, occasion type, accessories, and age—to generate targeted, stylist-inspired clothing configurations. By integrating theoretical frameworks like Service-Dominant Logic and Mass Individualization, this research addresses a prominent implementation gap in mobile retail, where rapid digital interface development often lacks supportive back-end personalization ecosystems. The system aims to elevate customer satisfaction and confidence, reduce e-commerce returns due to sizing and stylistic misalignments, and establish an agile, sustainable bridge between consumer desires and retail supply chain coordination. This manuscript documents the development life cycle, design methodology, and usability evaluations of this interactive styling platform, proving its efficacy as a valuable tool for fashion enthusiasts and modern retailers alike.