Life of a TikToker: A Phenomenological Study

Abstract

TikTok has become a prominent platform studied across psychological and political domains, often focusing on its societal impact and implications. However, limited research explores how TikTokers themselves perceive their engagement with the application. This study addresses that gap by examining the lived experience of a TikToker through a phenomenological perspective. The research aims to understand the personal journey of an active TikTok user, including his life before TikTok, motivations for joining, and the platform’s influence on his well-being. Using purposive sampling, the informant was selected based on his active presence and large follower base. Thematic analysis revealed three core themes: (1) “A Physical Educator and Dance and Pageant Judge: A Life before TikTok,” (2) “I am a Proud TikToker: My Coping in this Pandemic,” and (3) “Boon and Bane: The Two Sides of My TikTok Story.” Findings indicate that TikTok served as a coping mechanism during the pandemic, contributing to both mental and physical health. While the platform offered psychological and economic benefits, it also introduced challenges such as social media pressure and negative feedback from anonymous accounts. Key factors driving his engagement included the pandemic, personal coping strategies, and alternative income opportunities. This study offers an emic perspective, highlighting the TikToker’s own interpretation of his digital life and its broader implications.