ANUAR BASHA, Wan Syaratul Natrah; ABDUL RAHMAN, Shariah Bagam; NOR AZMI, Nur Dinah Iffah; ABU HASAN, Shafinah. A Conceptual Paper on Evaluating the Impact of Influencer Marketing in Malaysia: Opportunities and Challenges. Semarak International Journal of Entrepreneurship, Economics, and Business Development , [S. l.], v. 2, n. 1, p. 1–5, 2024. DOI: 10.37934/sijeebd.2.1.15b. Disponível em: https://semarakilmu.my/index.php/sijeebd/article/view/280. Acesso em: 16 may. 2025.