Trends and Research Purchase Intention in Using E-Commerce A Bibliometric Analysis

Abstract

Digital business skills are necessary for many small and medium-sized businesses, sometimes referred to as SMEs. SME enterprises need to adopt innovative e-commerce to meet client expectations. For instance, half of the people in Botswana used their mobile phones to access the internet. This study report may provide readers with additional information on the topic. The study includes a comprehensive examination of 1977 publications collected between 2000 and 2025. This essay will focus on the findings of significant writers, publications, nations/regions, and fields of study. This article also attempted to discover many themes that evolved and evolved during the active years through the use of co-citation and co-occurrence networks. Because of the growing number of research articles and the widespread adoption of Purchase intent in using E-Commerce in many countries, bibliometric analysis must be used to provide a comprehensive set of data that can help researchers find the most relevant work to date. This can be achieved by utilizing the VOS Viewer and Biblioshiny tools to explore different facets of the Purchase intent in using E-Commerce research topic and discover potential future study directions.